“Pulling Strings” and the new trend in Latino cinema

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Pulling Strings” stars the popular Mexican soap star Jaime Camil and comedian Omar Chaparro. The film was shot in Mexico and is about a struggling mariachi singer trying to get a visa to the U.S. But the film is not all tequila and huaraches. “Pulling Strings” is an experiment in the new Latino cinema.

“Pulling Strings” is attempting to ride on the success of Eugenio Derbez’s blockbuster hit, “Instructions Not Included,” which has, so far, made $50 million worldwide since its August opening. The films are released in the U.S. by Pantelion, a distribution company that supports bilingual films. With the growing Spanish-speaking population in the U.S., Pantelion has found a formula that seems to satisfy the Latino community without alienating movie-goers that don’t speak the language.

During a round table in Dallas, Camil also said that these films go beyond the Mexican stereotypes. Meaning, no one is going to get decapitated by the Mexican cartel.

“Pulling Strings” opens nationwide Oct. 4.

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